Sociov platform offers on-demand career coaching

HR TECHNOLOGY: Sociov, short for social innovation, is a Philippine-based startup that provides data-driven, on-demand professional career coaching.

The startup aims to capitalise on the country's largely untapped market of Generation Z graduates joining the labour force and professionals who need guidance on a career change to becoming professional coaches.


“We are initially targeting graduating students from major universities with six to 15 months left before graduation. We also plan to cater to other private colleges and institutions soon,” said Daniel Fritz Gerald O. Soria, Sociov chief executive officer.


The platform automates the client-to-coach matching process by providing information that helps clients decide on the right coach for them. The coaches can be chosen according to accessibility, quality, and affordability.


Since its launch early this year, Sociov had 18 partner-coaches, 94 coaching hours provided, and 14 clients who were successfully matched to career coaches.


While Sociov plans to prioritise helping graduating students, the platform is also available to professionals who lost their jobs or are in need of guidance during a career change to coaching.


Sociov also intends to eventually serve enterprises that wish to find solutions in the modern work environment such as the growing job-skills mismatch, underemployment rates or an unsatisfied workforce.


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