SMU-Synagie deal to upskill 3,000 eCommerce professionals

SINGAPORE: The Singapore Management University (SMU) and digital commerce platform Synagie have entered into a Memorandum of Understanding to upskill over 3,000 professionals by the end of 2025.

The aim is to address the talent and skills shortages that the technology and eCommerce sectors are facing both in Singapore and across Southeast Asia.


The co-developed continuing education and training programmes include more than 60 SMU-certified courses across seven areas from the training arms of both SMU, and Synagie, a Southeast Asia digital commerce enabler. These areas of focus include Personal Development, Customer Business Development, Channel Development Management

Marketing & Creative Services, Supply Chain Operations, Customer Engagement Solutions, and Business Analytics Solutions.


Experienced eCommerce and tech experts will teach the modules that centre on holistic, scenario-based experiential learning to strengthen the skillsets needed to fill the gaps in the digital commerce space.


After finishing the programmes, participants will receive a certificate from SMU and the Synagige Commerce Academy.


“Drawing from the proven andragogy expertise of SMU Academy and industry knowledge from Synagie, these programmes will serve to better equip the workforce with in-demand digital skills, eCommerce experience, and bridge talent and skill gaps in this era of disruption,” Jack Lim, Executive Director of Singapore Management University Academy, said.



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