HR TRENDS 2023: Artificial Intelligence (AI) will become more and more common in the workplace with 92% of HR leaders planning to increase the use of the technology in their work processes, digital platform Eightfold AI reported.
AI has been defined in many different ways, but in general, it can be described as a way of making a computer system “smart” – that is, it can understand complex tasks and carry out complex commands. Its ability to access and analyse vast amounts of data can be used to make decisions and solve problems.
In Southeast Asia, AI is fast becoming a key strategic tool for HR professionals to simplify recruitment, monitor employee productivity, assess performance, and even help with learning and development. These are some of the reasons why Oracle found that over half of the companies it surveyed use AI.
Financial institution JPMorgan, for example, uses machine learning, a subset of AI, to survey employee behaviour and identify "rogue employees". Meanwhile, tech giant Microsoft utilises machine learning to monitor employee productivity. AI helps employers identify areas where employees need improvement and assists them in gauging the overall productivity of the team.
Another way that businesses are using AI is to help recruit new employees. Consumer goods company Unilever takes advantage of AI for talent acquisition. The firm uses AI to scan candidates’ facial expressions, body language, and word choices to predict recruitment success.
By analysing resumes and job applications, as well as social media profiles, AI can help businesses find the best candidates for the job. This can save businesses time and money by only interviewing candidates who are a good fit for the job.
Other common applications for AI include automation, predictive analytics, and natural language processing. Each of these technologies has the potential to improve efficiency and effectiveness, but they should be aligned with the needs of the company. It's also important to have a plan on how data will be collected and used. If data isn't used effectively, it can hinder the performance of AI algorithms.
Companies are also using AI to create learning and development activities for employees. This is done by identifying areas where employees need additional training and then creating a custom learning programme tailored specifically to their needs.
While AI can unlock various improvement opportunities for businesses, it is crucial to first determined the needs and pain points of each business. AlI AI can only reach its full potential when it is the best fit for the situation.
This article is from Chief of Staff Asia's latest report, Looking Ahead: HR Trends for 2023.
More HR leaders want to expand AI use to improve efficiency