Innovation, sustainability added to S'pore hotel industry roadmap

SINGAPORE: Singapore updated its Hotel Industry Transformation Map (ITM) 2025 in an effort to create an innovative and sustainable hotel industry with support from a robust workforce.


The roadmap was launched on October 25 by the Minister of State for Trade and Industry and Culture, Alvin Tan Sheng Hui.

Under ITM 2025, hotels are encouraged to adopt new technologies, create unique experiences, and develop a strong Singaporean core.


The roadmap also establishes strategies to achieve real value-added growth of 5.9% from 2022 to 2025, helping future-proof the industry by creating more job opportunities in emerging areas like wellness, sustainability, and technology.


Developed by the Singapore Tourism Board (STB) in partnership with the Food Drinks and Allied Workers Union, Singapore Hotel Association (SHA), the ITM was first launched in 2016.


Since then, the hotel industry has witnessed strong growth, reporting an average occupancy of 87% and a total workforce of close to 35,000 in 2019.


“A strong and growing tourism sector needs a vibrant hotel industry. Singapore’s hotels are among the best in the world but they can continue to transform and grow so that Singapore’s tourism sector can capture the next phase of growth. The Hotel ITM 2025 charts a clear vision, and we look forward to working closely with our industry partners on this journey,” said Keith Tan, chief executive at STB.


SHA’s president Kwee Wie-Lin said, “Despite the pandemic’s impact on the tourism sector, our hotels have demonstrated remarkable resilience and creativity. Taking full advantage of the downtime, they have successfully piloted innovative experiences, pivoted to new business models, enhanced capabilities, and refurbished their infrastructure.


"We will continue to work with the government to catalyse new ideas and solutions to achieve the goals of the refreshed ITM," Kwee added.

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