Case Study: HSBC's virtual recruitment push

Updated: Dec 10, 2021

HIRING STRATEGY: Towards the end of last year, HSBC announced it would move its hiring and induction of graduate recruits onto purely virtual platforms, following a similar directive for its general staff.

Using a range of initiatives, including virtual campus events, video interviews, and online onboarding, HSBC decided that this move to “modern ways of working” was a further necessity, made all the more critical by the Covid-19 pandemic. Travel restrictions, combined with a lack of physical presence from senior management, meant that change was inevitable.

According to Brandon Coate, HSBC’s Head of HR, the need to remain agile in a highly competitive market was of utmost importance for the banking giant.

“Despite the current environment, we are committed to rolling out the same robust recruitment and training programmes that continue to be a crucial part of our hiring plans,” he confirmed to Chief of Staff Asia.

A year on since the change, HSBC remains at the forefront of recruitment in its sector.

Coate is certain the changes are paying dividends, with the prevailing belief that all hiring was heading this way eventually. Hiring managers now have several initiatives at their disposal to assist employees in their onboarding, including the choice of virtual desktops or bank-issued devices to perform work.

In addition, employees have flexibility in terms of geographical location, often completing their induction from outside their home offices. Scheduling has also improved, allowing HR leaders to focus on other tasks, thereby improving their overall day-to-day productivity.

This feature was extracted from Chief of Staff Asia's report on Recruitment and Hiring Strategy. For further coverage, and access to the full report, please see any of the below links:

Online and Upward: Hiring strategies for post-Covid talent markets (full report) December 2, 2021

Virtual hiring focus to continue: Chief of Staff research (news highlight) December 3, 2021

Remote working options now key to recruitment strategy (feature) December 6, 2021

HSBC's virtual recruitment push (case study) December 7, 2021

A continued push for diversity is needed for high team morale (feature) December 8, 2021

Southeast Asian countries lead in gender inclusion scores (infographic) December 9, 2021

Ramping up: The case for internal hiring strategies (feature) December 10, 2021

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