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HR Tech Update: Optimising recruitment with SEO

HR TECH UPDATE: Job seekers are using the internet more than ever to find their next job. In fact, a study by the Pew Research Center showed that 80% of job seekers use the internet to search for jobs. If your company isn’t using Search Engine Optimisation (SEO) tactics to drive traffic to your job pages, you’re likely missing out on a significant number of potential candidates.

SEO is the practice of optimising a website or web page for Google search results. In other words, SEO is a strategy that can be used to make your company’s job boards and career pages more visible to potential candidates. And as many job seekers now turn to Google for their job search needs, optimising your site for search engines is essential if you want to reach the most qualified candidates.


There are many different SEO tools that can help you improve your recruitment efforts. Here are a few examples:

  • Google AdWords: Google AdWords is a service that allows companies to place ads on Google and its partner sites. AdWords can be used to target specific keywords related to your industry or position, helping them attract more qualified applicants.

  • Social Media: Social media platforms like LinkedIn, Twitter, and Facebook offer unique opportunities for recruiting top talent. By using SEO techniques to improve the company’s visibility on these platforms, more potential candidates can be reached.

  • Job Boards: Job boards offer a great opportunity to reach a large number of qualified candidates. By optimising the company’s job board postings for search engines, the jobs show up higher in search engine results pages (SERPs), increasing the chances that potential candidates will see them.

Other tools you can use are Moz Keyword Explorer, Google Keyword Planner, Semrush, SEO PowerSuite, Ahrefs Keywords Explorer, and Serpstat.


To determine the right keywords for your industry and position, it's important to consider the user intent behind each keyword. Use a keyword research tool to find the search volumes for those keywords and understand how many people are searching for jobs related to your industry and position.


SEO can help HR leaders by making their job easier when it comes to sourcing and vetting potential employees. By optimising their website and content for search engines, they can make it easier for interested candidates to find them.


Additionally, good SEO practices will help ensure that the best candidates are matched with the most relevant jobs, leading to a more streamlined recruitment process for all involved.

HR Tech Update appears every Thursday from 6:00 am.

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