Case study: Keeping staff engaged at Shopee

Updated: Jan 21

RESEARCH: Singapore-founded e-commerce firm, Shopee has been able to implement various changes to its workforce over the course of the pandemic.

The first change was to implement hybrid working across the staff population. Shopee quickly realised that employees preferred the hybrid working style over full-time in-office operations, and that the one-size-fits all approach no longer worked. The company further identified some of the challenges they would face when implementing hybrid working early, and tackled them before implementing the new system to all employees.

Factors such as communication, work-life balance, performance tracking, and team-building were some of these issues that arose.

Tracey Trang Do, Head of HR at Shopee Vietnam, says having a centralised HR team in Singapore with global strategies and policies which applied to all operating countries, made it easier to make decisions.

Shopee’s digital marketing and engagement teams had collaborated to ensure employees enjoyed a smooth transition to the hybrid working style.

The engagement team looked to online trends such as games, webinars, gatherings, and coaching tools, and applied them to internal employees. This in turn improved communication and performance, even though employers did not come into the office.

HR at Shopee tracked employee performance through the final deliverables of employees or how much they accomplished daily and monthly. Things like meeting deadlines and KPIs were used to assess performance during hybrid working.

The e-commerce firm also placed high importance on its core values and reminded staff through award ceremonies, performance appraisals, and other engagement events. This has proved to motivate its employees greatly, especially during these volatile times.

The second change that Shopee has to adapt to and solve, was to provide additional perks and benefits to its employees. Priorities for employees everywhere changed during the pandemic. Mental wellness and flexibility became the top priorities for employees everywhere and Shopee supported its employees by curating care packages. For example, Shopee Malaysia’s employees were given campaign care-kits which included healthy snacks.

Additionally, Shopee employees also received fully-subsidised health screenings, as well as wellness programs such as ’Shopeelympics’, and company-sponsored team building sessions. Other than motivating talents, these programs were also able to retain talent.

This feature was extracted from Chief of Staff Asia's report, HR trends for 2022: What can HR expect from the year ahead? For further coverage, and access to the full report, please see any of the below links:

HR trends for 2022: What can HR expect from the year ahead (full report) January 13, 2022

Four trends that HR can expect in 2022: Chief of Staff report (news highlight) January 14, 2022

HR trends for 2022: Hybrid working model set to stay (feature) January 16, 2022

HR trends for 2022: Staff benefits to get an overhaul (feature) January 17, 2022

HR trends for 2022: Data analytics are the new gold (feature) January 18, 2022

Keeping staff engaged at Shopee (case study) January 19, 2022

HR trends for 2022: Talent management systems for the win (feature), January 20, 2022

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