Businesses step up tech investments for hybrid work

SOUTHEAST ASIA: As hybrid work becomes the norm, business leaders across the region are increasing their investments in technology, specifically in artificial intelligence (AI) and data analytics.

Many organisations are now using these tools specifically to improve the productivity of employees, as well as drive the growth and efficiency of business operations.

Analysts say the culture of being "productive anywhere", which stemmed from the remote work set-up during the pandemic, has introduced new work styles that may be relatively new to business executives.

A study by EY showed that only 15% of surveyed Southeast Asians want to return to working in the office full time once pandemic restrictions ease. This is projected to accelerate two key trends: digital adoption at the organisational and industry levels; and increased investments in technologies that can improve employee experiences.

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