LEARNING AND DEVELOPMENT: Given the skills shortage in Southeast Asia, the use of online training strategies is expected to decrease the attrition rate and give employees the work-life balance they desire.
Speakers at Public Relations consultancy PRovoke Media’s Asia-Pacific Summit, held in Singapore earlier this month, observed that the shift in Asia was happening rapidly and companies were reacting accordingly by conducting hiring, onboarding and training entirely online. Bhavna Satyanarayan, Head of Communications Services at chemical multinational BASF, said that building teams now required a completely different mindset than pre-2020.
“At BASF, we are building a team in Kuala Lumpur and everyone is being hired and onboarded entirely remotely, from China to Australia and New Zealand. Despite this change, we still endeavour to create collaborative spaces,” she told the event.
Adapting away from traditional, long-held beliefs in training, hiring and onboarding will be necessary to re-engage employees. This has been evidenced by the region’s economic hub, Singapore. According to an ADP Global Workplace Study, the city-state has some of the most resilient employees globally, but is also among the most disengaged.
Across Asia-Pacific, the story is similar. Only 15% of employees surveyed would prefer to work from the office full time, according to the Ernst & Young 2021 Work Reimagined Employee Survey. By offering online training and learning and development opportunities, staff members may begin to re-engage and realign with the company’s goals.
One example is Snap, the parent company of social media giant, Snapchat, whicho launched a unique online educational programme in Singapore this year. It aims to help hone the augmented reality skills of local creatives and marketing professionals.
Gareth Leeding, Snap Inc's Head of Creative Strategy in Asia Pacific said the programme was an exciting opportunity to learn and develop skills necessary for the future of work.
“Through the AR Accelerator programme, participants will learn about the power and potential of augmented reality, the development of full-funnel, always-on strategies, and the ideation and even creation of prototypes,” he said.
This feature was extracted from Chief of Staff Asia's report on Training, Learning and Development. For further coverage, and access to the full report, please see any of the below links:
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